Mumakore achangopfuura,ngowani dzeraffia—yaimbova basa remaoko echinyakare—yakawana mukurumbira pasi rose sechiratidzo chefashoni inochengetedza nguva dzose uye hunyanzvi hwekugadzira zvinhu. Mafekitori muChina, kunyanya muTancheng County yeShandong, ari kutungamira kukura uku kwepasi rose, achishandisa e-commerce, nhaka yetsika, uye nzira itsva dzekushambadzira kuti vabate misika yekune dzimwe nyika.
1. Kubva kuMaworkshops emuno kusvika kuzvinhu zvinotengeswa kunze kwenyika pasi rose
Tancheng County yakachinja indasitiri yayo yengowani dzeraffia kuita bhizinesi rinosimudzira kutengesa kunze kwenyika. Raffia Weaving Workshop, inozivikanwa senhaka yetsika isingabatike, ikozvino inogadzira magadzirirwo anodarika 500 uye inotumira kunze kwenyika kunyika dzinopfuura 30, ichitsigira mabasa emuno anosvika 10,000. Shandong Maohong Import&Export Co., Ltd yakazvipira kugadzira nekutumira kunze ngowani dzehuswa. Fekitori yayo yeTancheng gaoda Hats Industry Factory ine ruzivo rwemakore anopfuura 30 mukugadzira ngowani. Yakashandura workshop diki yekumba kuita indasitiri yekutengesa kunze kwenyika, ichitumira kuEurope, Australia Japan, neSouth Korea.
https://www.maohonghat.com/
2. E-Commerce & Social Media: Kuputsa Miganhu
Mapuratifomu edhijitari ave akakosha mukuita kuti ngowani dzeraffia dzive dzepasi rose. Mafekitori anoshandisa:
- Kutengeserana kwepamhepo: Vagadziri vengowani veTancheng vanonyora zvigadzirwa paAmazon, Ali Express, neTikTok Shop, vachishandisa mafashoni akaita se "mafashoni ezhizha anoenderera mberi."
- Kupesvedzera pasocial media: Mavhidhiyo mapfupi anoratidza maitiro ekuruka apararira pa Instagram neXiaohongshu, nema hashtag akaita se #RaffiaVibes achikwezva vanhu vane simba mufashoni.
3. Kushandira pamwe kweUmbozha & Branding
Kuti vasimudzire ngowani dzeraffia kupfuura chinzvimbo chezvigadzirwa, mafekitori ekuChina ari kushanda pamwe chete nemakambani epasi rose:
- Kushandira pamwe kwepamusoro-soro: Zvakafuridzirwa nekambani yekuItaly yeBorsalino, mamwe maworkshops ikozvino anogadzira ngowani dzeraffia dzisina kunyorwa zvakawanda dzine mazita evagadziri, vachinanga misika yakapfuma.
4. Kugara kwenguva refu senzvimbo yekutengesa
Nekukura kuri kuita kudiwa kwezvinhu zvisingakuvadzi nharaunda, mafekitori engowani dzeraffia anosimbisa zvinotevera:
- Zvinhu zvechisikigo: Kuratidza huswa hweraffia hunoora, husina makemikari.
- Kugadzira tsika dzakanaka: Kukurudzira tsika dzekutengeserana dzakarurama uye mabasa ekumaruwa mukushambadzira.
- Zvirongwa zvinotenderera: Mamwe mabrandi anopa "zvirongwa zvekudzokorodza ngowani," achishandura ngowani dzekare kuita zvekushongedza dzimba.
Kubva kumisha yeTancheng kusvika kunhandare dzendege dzepasi rose, ngowani dzeraffia dzinoratidza kuti mabasa emaoko echinyakare anogona kubudirira sei mumisika yemazuva ano. Nekubatanidza nhaka nehunyanzvi hwedhijitari uye kuchengetedzeka, mafekitori aya haasi kungotengesa ngowani chete—ari kutumira kunze kwenyika chikamu chekudada netsika.
Nguva yekutumira: Nyamavhuvhu-13-2025
